Ready to fish_ Concept Store Amsterdam

Ready to fish_ joins the handful of potentially iconic Amsterdam design houses with its very own brand of edgy feminine fashion for today’s independent women.  Founded by the talented Ilja Visser in 2007, Ready to fish_ has already made its presence felt on the international fashion stage.

The Ready to fish_ flagship store is set in an old canal house in the Nine Streets district of Amsterdam. Revamped by the Ready to fish_ design team, this is where the creative concept of Ready to fish_ comes together perfectly.  A bright white space, showcasing the latest Ready to fish_ fashion collections as well as innovative lifestyle accessories, all conceived and designed in house. Vibrant colours stand out against the angelically white background and one’s eye is drawn to the detail of the garments.  Also on show is an original furniture collection, both new and reconstructed, atmospheric lighting, scents & perfumes as well as the Ready to fish_ music collection, acting as a soundtrack to the Ready to fish_ story. It’s about lifestyle, mood and atmosphere.

The Ready to fish_ fashion collection is distinctive and highly contemporary. Quality is key and hallmark features include flashes of vibrant colour and delightful detailing on the clothing. Ready to fish_ currently produces two comprehensive collections per year.  The look is edgy & sophisticated with innovative use and selection of fabrics.  The collection is versatile and promises a contemporary look for every occasion.

In the true tradition of the Amsterdam Concept store, shopping is meant to be an indulgent experience. So, relax at the bar over a glass of wine as you ponder your purchase decisions or take advice from the team on what suits you best. 

The flagship store, head office, show room and design atelier are all based in one location. ‘Everything we do comes from a feeling of sharing artistic expressions.’ And that’s exactly how it happens at the Ready to fish_ fashion house on the Prinsengracht. This is Dutch design creativity with global reach – so, Ready to fish_?

Opening hours
Mon to Sat 11.00 to 18.00; Sun - 12.00 to 18.00;

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